黄河明珠集团多元化发展战略研究-工商管理专业论文.docxVIP

AbstractThe Abstract The Strategy is fill overall and long-term decision．n圮marketing strategy of an enterprise is an important decision that would directly affect the development and future prospect of all enterprise．n帕enterprise shall not only make its marketing strategy,but also be aware that the marketing strategy making shall be closely bound up tO the future of i拓diversification is all idea and model of corporation development． the adoption of the diversification strategy is invariably the result of the strategic transformation on the part ofthe corporation at a cenain stage ofdevelopment． In this paper,the author first introduces Sanmenxia Yellow River Mingzhu Group (YRCC)and its industry status．After summarizing correlative theories of growth strategy,internal audit and external audit ar；c performed．the major commonly-operating businesses and the industry chains of YRCC．The perform analysis on the several fields whereⅥ犯C should actively pursue or retreat．Such choice has been well thought out and analyzed beforehand．TIliS paper provides a new iden and a new methodology to make choice of diversification strategy based on the core competence through above theory and methodology． In the first chapter,the author introduced the information ofYRCC． In the secend chapter,the author introduced the hydraulic power and the diversification theory． In the third chapter,the general situation and historic stages of YRCC．the author makes clear the external assessmem of strategic environmem．In the analysis of the general strategic environment，mainly investigates the macro-economy,the national macro-regniation．In the analysis of the industry strategic environment,the author studies the electric power industry,aluminum industry respectively．Then the analysis ofthe business enterprise strategic environment,evaluates the opportunities and threats faced by YRCC。Through examining the key internal resources,the advantages and the disadvantages faced by YRCC．the writer has expounde