论网络媒体三俗形成的原因和解决办法.docVIP

论网络媒体“三俗”形成的原因及解决办法 作者：张宏宇 指导老师：杜萍 摘 要 近年来随着凤姐、犀利哥、兽兽门等事件和人物不断的走红网络，我们看到的是网络媒体的“三俗”化倾向越演越烈。新兴的网络媒体的“三俗”之风尤其严重。之前各种门事件层出不穷，就在笔者写文之际，又有了“小月月”这样新的典型“三俗”事件。而且有从网络媒体向传统媒体发展的趋势，如传统媒体江苏卫视红极一时的当家节目《非诚勿扰》中的拜金女马诺。更有双向发展交叉影响的趋势，如非著名相声演员郭德纲就是先从网络蹿红，然后再登陆传统媒体的。然而媒体作为整个社会的指路人和守望者，承担着正确引导社会价值观和监督社会发展方向的重大责任。媒体的“三俗”内容会严重影响人民群众树立正确的思想和健康的生活方式，更与党和国家号召建设和谐社会的主流背道而驰。此论文试图从学术角度探讨网络媒体“三俗”形成的原因及解决办法，希望可以达到理论联系实际，学以致用的目的，真正的解决一些现实问题。 关键词：三俗;网络媒体;解决办法 Abstract In recent years, with the Fengjie, Xili brother,shoushou door events and personalities continually popular network, we see that the network media vulgar productions and kitsch tendency intensified.The emerging online media vulgar productions and kitsch wind is particularly serious.Endless variety of events before the door, on the occasion of the author writing the text, but also the Satsuki month so typical of the new three common events.But also from traditional media to online media trends, such as the traditional medias masters program in Jiangsu Satellite TV smash hit You Are the One in the worships money and women Manor.More two-way cross-impact development trends, such as non-famous comedian is Guodegang red jump start the network, and then visit the traditional media.But the media as a guiding and watch the entire community who bear the proper guidance and supervision of social values, the major responsibility for social development.The medias vulgar productions and kitsch content will seriously affect the thinking of the people to establish a correct and healthy way of life.More with the party called for building a harmonious society and the state runs counter to the mainstream.So I write this paper, trying to online media from the academic perspective of the three common reasons for the formation and solution.Hope to achieve the theory with practice, and so on so forth, the real solution to some practical problems. Key words：vulgar productions and kitsch ；network Media；solution 目 录 TOC \o 1-3 \f \h \z \u HYPERLI