商务英语写作课件主编朱金花unit.ppt

Business writing Written business communication Ⅰ. Teaching Objectives Let the students have a good understanding of business writing specifications and requirements. Enable the students to enumerate the major steps of writhing process. Ⅱ. Teaching Difficulties 1. The definition of some major terms and concepts related to business writing. EG: Expressive writing Communicative writing Business writing 2. Some techniques that are useful to solve possible writing problems. Ⅲ. Teaching Content （1）The importance of business writing (page2) 1. cost of poor communication Difficult to read; Waste the reader’s time; May not produce the desired result Ⅲ. Teaching Content （1）The importance of business writing 2. benefits of good communication Save time; Increase confidence; Increase efficiency and effectiveness; Build goodwill Ⅲ. Teaching Content (2) Art of writing 1. Purpose of the writer ⊙expressive writing ⊙communicative writing Ⅲ. Teaching Content (2) Art of writing 1. Purpose of the writer ⊙expressive writing ﹡Personal, informal, employed to encourage the comprehension and reflection on the part of the writer. ﹡Primarily about thinking and learning. Ⅲ. Teaching Content (2) Art of writing 1. Purpose of the writer ⊙communicative writing ﹡analytic, formal, impersonal ﹡ aim: to inform or persuade a reader ﹡application of methods: persuading informing ◆Think: how to persuade your reader? There are several steps (page 4) look at it and retell it. Ⅲ. Teaching Content (2) Art of writing 2. Style Manner of writing ⊙clarity (clear) ⊙plain style ⊙concision ⊙rhetoric Ⅲ. Teaching Content (2) Art of writing 2. Style Manner of writing ⊙clarity (clear) 清晰 (page 4) ˇshort active verbs; subject that match with the actors; concision; sustained flow of sentence × passive voice; being verbs; nominalization; wordiness; herky-jerky jumps of view and time Ⅲ. Teaching Content (2) Art of writing 2. Style Manner of writing ⊙ plain style