农产品网络营销.docVIP

. PAGE . 摘 要 网络营销作为数字经济时代的一种崭新的营销理念和营销模式，既使企业开辟了更加广阔的市场，又能引领和改造传统营销。网络营销相对于传统营销具有个性、交互、经济、高效等明显优势，我国的中小企业要想在大市场中立足，必须学会运用新的营销手段，整合最适合企业实情的各种传统、现代营销方法。 本文主要阐述了网络营销的涵义及其研究的目的和意义;归纳网络营销现阶段在国内外的研究现状；目前中国网络营销的发展现状，深入分析我国网络营销的不足之处，并在此基础上提出解决问题的对策，使我国的网络营销得到更好的完善和发展。 【关键词】：网络营销，农产品，现状 Abstract On-line Marketing as the digital economy of the time a new marketing idea and marketing model, even if business has opened up a broader market, but also to lead and transform the traditional marketing 。E- marketing with traditional marketing with a personalized, interactive, economic, efficient and other obvious advantages, our country at large to the small and medium-sized market-based, we must learn to use new marketing tools, integrated enterprises fit the facts of the most traditional, modern marketing Ways。This article on E- marketing with traditional marketing strengths and how SMEs can begin to explore the implementation of network marketing。 This?paper?explained?the?meaning?of?network?marketing?and?research?purpose?and?significance;?Summarized?research?status?quo?of?network?marketing?at?home?and?abroad?at?present?stage;?The?present?development?of?Chinas?network?marketing,?analyzes?the?deficiency?of?network?marketing?in?our?country,?and?on?this?basis?put?forward?the?countermeasures?to?solve?the?problem,?make?our?countrys?network?marketing?better?improve?and?development. 【Key words】：network?marketing，agriculture products，Status?quo 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc11101 1. 网络营销与农产品营销的概念 PAGEREF _Toc11101 1 HYPERLINK \l _Toc27144 1.1 网络营销的概念 PAGEREF _Toc27144 1 HYPERLINK \l _Toc21934 1.2 网络营销的类型 PAGEREF _Toc21934 1 HYPERLINK \l _Toc8570 1.3 农产品营销的含义 PAGEREF _Toc8570 2 HYPERLINK \l _Toc16585 1.4 农产品营销的职能 PAGEREF _Toc16585 2 HYPERLINK \l _Toc3572 2. 我国农产品网络营销的优势 PAGEREF _Toc3572 3 HYPERLINK \l _Toc19359 2.1 特色资源的优势 PAGEREF _Toc19359 3 HYPERLINK \l _Toc28618 2.2 政府的大力支持 PAGEREF _Toc28618 3 HYPERLINK \l _Toc17840 2.3 宁夏特色农产品发展的现状分析 PAGEREF _Toc17840