集聚环境下企业发展战略研究以河南纺织服装企业为例-企业管理专业论文.docxVIP

中原工学 中原工学院硕士学位论文 摘要 Under the environment of cluster enterprise development strategy research——textile clothing enterprise as an example of Henan province Major: Business Management Master: Bi Haiyang Teacher: Prof Liu Yuejun Abstract With the industrial transfer drive, industrial agglomeration advantages of unceasingly highlighting, enterprise cluster development of more and more get recognized by the society. And, with its special advantages in Henan province, in the development of industry cluster areas has made outstanding achievement, and especially textile clothing industry agglomeration development zone. Therefore, this article takes the textile clothing enterprise Henan province as an example, through the analysis of the development of the enterprise in the gathering area environment, the enterprise in the gathering area of the development strategy. This paper textile clothing enterprise go the way of the concentration trend and reason analysis basis, beneficial to the PEST macro environment analysis, diamond model medium environment development analysis, SWOT analysis of Henan province in the micro strategy different industry gathering under the environment of textile clothing enterprise development strategy analysis. Through the case analysis, summarizes the industry gathering area under the environment of enterprise and the concentration of the enterprise environment than: strategic analysis to lay more emphasis on gathering area medium environment analysis; Develop strategy to think about whether the enterprise strategy and gathering area general development strategy photograph to suit; Strategy implementation and evaluation process to make full use of gathering area advantages, analyze the enterprise is not really used the agglomeration advantages. Finally in the gathering area and enterprise level to the enterprise gathering area in the development strategy of the environment more influence factors on the basis of analysis, combined with the case II s