蒙牛实习报告.docVIP

PAGE PAGE 11 摘 要 蒙牛集团是我国乳制品产业最耀眼的一颗新星，在短短的几年时间里，从无到有，从小地方的无名私企到影响整个乳制品行业的首屈一指企业。在中国企业界，“蒙牛速度”是这几年最吸引眼球的经济名词之一。之后，蒙牛进军冰淇淋市场，并且使得冰淇淋也成为了蒙牛的利润增长点。 2010年6月我有幸作为蒙牛乳业（沈阳）有限责任公司冰淇淋事业部的实习业务员，在半个月的营销终端业务实习中，我大致地了解了沈阳地区冰淇淋市场的现状，对蒙牛集团的企业文化，营销策略，市场运作有了一个大概的认识。通过实践我们也学习了终端运作原理及销售技巧，并且也发现了企业的一些问题，集合所学，提出一些意见。 关键词：营销策略；企业文化；终端拜访 Abstract Mongolian cow group is the most dazzling star. It from the small unknown company to affect the entire dairy industry private enterprise of leading In a few years. In Chinas business, Mongolian cow speed is the most eye-catching years of economic terms. Later, Mongolian cow foray into ice cream market，and make ice cream also became hoodwinks the cow the profit. June 2010 I fortunately as Mongolian cow milk (shenyang) limited liability company, the ice cream internship salesman. In half a month of marketing terminal business practice, I understand the shenyang area roughly ice cream market situation of Mongolian cow group enterprise culture, marketing strategy, marketing a general understanding. We also learn through practice the terminal operation principle and sales skills, and also found some problems of enterprise, and puts forward some opinions learned. Keywords: marketing strategies；Enterprise culture；Terminal visit 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc270709290 1 企业简介 PAGEREF _Toc270709290 \h 1 HYPERLINK \l _Toc270709291 2 企业文化 PAGEREF _Toc270709291 \h 1 HYPERLINK \l _Toc270709292 2.1 企业理念 PAGEREF _Toc270709292 \h 1 HYPERLINK \l _Toc270709293 2.1.1 企业文化的具体细则 PAGEREF _Toc270709293 \h 1 HYPERLINK \l _Toc270709294 2.1.2 企业文化的具体表现 PAGEREF _Toc270709294 \h 2 HYPERLINK \l _Toc270709295 2.1.3 蒙牛的寓言故事 PAGEREF _Toc270709295 \h 3 HYPERLINK \l _Toc270709296 2.2 员工行为手册 PAGEREF _Toc270709296 \h 3 HYPERLINK \l _Toc270709297 2.2.1 公司的管理方针 PAGEREF _Toc270709297 \h 3 HYPERLINK \l _Toc270709298 2.2.2 员工行为规范 PAGEREF _Toc270709298 \h 3 HYPERLINK \l _Toc270709299 2.3 视觉形象设计 PAGEREF _Toc270709299 \h 3 HYPERLINK \l _Toc270709300 3 沈阳