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销售人员专业技能训练整体解决方案
目录
前言 ··················································································································································5
★讲师简介································································································································5
★课程对象································································································································5
★课程目标································································································································6
★课程意义································································································································6
第一部分 销售基础篇 ····················································································································7
第 1 讲 销售的基本概念·········································································································7
1.1 社会演进对销售的影响····································································································7
1.2 销售人员必须知道的三件事····························································································8
1.3 销售的含义························································································································9
1.4 销售工作的特性················································································································9
1.5 销售的五要素····················································································································9
1.6 销售人员的工作职责和观念··························································································10
第 2 讲 销售的基本认知·······································································································10
2.1 建立新的销售模式·········································································································· 11
2.2 销售的 80／20 法则·······················································
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