互联网营销外文翻译.docVIP

互联网营销外文翻译 本科毕业设计(论文) 外 文 翻 译 原文: Marketing on the Internet With increased globalization of the world economies, for most enterprises, market opportunities seem to be endless these daysThis in turn, of course, causes heightened competition among the players in order to achieve better performance. Consequently, departing from the traditional commercial strategies and tactics, innovative managers are looking for unique ways to compete more effectively on a local, regional and global basis. The information superhighway is what many business leaders say will make these visions a reality in everyday business. The information superhighway is being shaped by advances in digital telephone networks, interactive cable television, personal computers, online services and finally the Internet. These technological advances will inevitably change the face of business as we know it today. For most organizations, the information superhighway offers an abundance of opportunity. The Internet, in particular, provides corporate America with a broad and vast communications network that is driving the formation of a huge global electronic marketplace. The purpose of this article is to narrate the impact of the Internet on the marketing aspects of businesses as of today, its future, and how businesses can use its unlimited potential to their advantage. Background The Internet, also known as the “International electronic network,” began in 1968 by the Advanced Research Projects Agency of the Department of Defense. Originally, known as the ARPAnet, the Internet was started as an experimental network connecting different university computer centers throughout the country. In the 1980s, ARPAnet was broken into two distinct networks called Milnet and NSFnet. Milnet was used primarily for government purposes, while NSFnet, funded by the National Science Foundation NSF, was used to support education and research. The NSF promoted NSFnet’s use within