媒介融合语境下漫威电影的跨媒介叙事研究-传播学专业毕业论文.docxVIP

AbstractAbstractIt has been over thirty years since the concept of”Media Convergence”was proposed in 1 980s．Media Convergence”is not static，but in a state of constant expansion and deepening．It helped promoting the change of media technology，and also took effect on the fields of social，economic and cultural．The concept of ”Convergence Culture”proposed by Henry Jenkins is to describe the cultural phenomenon of media convergence，which is the influence of media convergence on the cultural patterns and cultural production of the whole society．The mediaintegration is not only a top—down technology process，but also an evolution process from bottom-up culture promoted by the audience．But in our country,the research on media convergence appears to be limited in the integration of media ownership andtechnology of media，such as the integration of newspapers and network，the integration of TV station and network，some TV manufacturers try to produce Internet Tv，and sociM TV，but the effect iS not ideal．We are now in the era of”mediaconvergence”，but content still comes first．Although the environment of media has changed，how to adapt to these changes to seek better development could be a huge problem，which should be taken serious by those media producers．I took Marvel movies as the research object in this paper，including Marvel comics，Marvel movies，Marvel TV series，Marvel game，Marvel one—short，to summarize its transmedia storytelling strategy by analyzing the interactive behaviorbetween the different texts and interactive media producers and audience．The studyfound that first Marvel has built a unified story world，to ensure that all of its products have a unified view of the world．After a film Was released，some people may want to know more about the role，maybe even a supporting role．Considering the reasonable demands，the production team would like to create a series of stories for the role，and put it on the right media to spread．To make all the audience Can clearly understand every