旅游网站“UGC”传播中的石家庄旅游地形象感知研究-新闻与传播专业毕业论文.docxVIP

AbstractFrom Abstract From Webl．0 to Web2．0，the Internet focus has been shifted from the content to the user,we also step from the age ofspreading to the age ofconmmunicatiort,in the highly developed social network times，user generated content(UGC)has become an important source of information，it has penetrated into every aspect ofpeople’S lives． The travel industry which is closely linked with human lives also achieve the rapid development of online travel industry UGC in the age of communication．Vertical tourism uge website and the strategy channel of comprehensive tourism website specially provides platform ofrecording and sharing personal travel experience，thus breaking the transmission of fragmentation，I think in this special platform，the disseminator creates complete tourism pseudo environment to the audience，which including uer’s Tourism expectation and satisfaction．Tourism devebpment has experienced different stages，orientation COre content in each stage is different,today, the”image”is popularity Tourism destination gradually bid farewell to the era which COre resources，markets and products the content oriented，in this era，the shape and transmission of image is undoubtedly key factor to make destination stand out,the offic ial is gradually focus the dermnd of tourist,but not unilateral publicity,in the era ofsocial，the rise oftourism UGC website undoubtedly provides space for the offical to ackonowledge the demands of tourist and the perception of destination image．Therefore，the government should pay attention to generated content．These contents provide real data to enhance the soft power of tourism，let official make tourism phnning，orientate and spread image；Shijiazhuang has excellent tourism resources，and it is key tourist city of Hebei Province，but its tourism devebpment is in tepid state．Therefore，it is necessary to understand the tourism image perception of Shijiazhuang fiom the tourist,shaping the image of touriam destination from the perspective ofthe