绿洲绿化公司经营管理优化研究-工业工程专业毕业论文.docxVIP

中文摘要随着我国国民经济的协调、健康、快速发展和全面构建和谐社会理念的提出， 中文摘要 随着我国国民经济的协调、健康、快速发展和全面构建和谐社会理念的提出， 绿化行业迎来了百花盛开的春天。绿化市场的竞争日益激烈，绿洲绿化公司如何 正确、合理地运用经营管理优化方法来增强自身竞争实力和发展能力，成为一个 刻不容缓急需解决的问题。 本文首先介绍了我国绿化行业现状及发展趋势，对绿洲绿化公司的企业现状 展开描述，通过借鉴国内外经营管理理论，对绿洲绿化公司的政策法律环境、经 济环境、科学技术环境、社会文化环境等宏观因素用PEST法进行了外部宏观环 境分析，依据波特五力模型对绿洲绿化公司现有行业竞争对手、供应商讨价还价、 顾客讨价还价、潜在进入者、替代品替代能力等产业因素进行微观外部环境研究， 建立外部因素评价矩阵(EFE)，调查分析得出绿洲绿化公司的外部关键影响因素： 通过职能因素分析法对绿洲绿化公司的内部资源进行描述，并建立内部因素评价 矩阵(IFE)对绿洲绿化公司的内部关键影响因素予以确认；运用SWOT分析法对 绿洲绿化公司的外部机遇和风险、内部优势和劣势进行综合评价，提出经营管理 优化研究方案，并针对优化方案的实施制订可行性建议。 关键词：绿化行业影响因素矩阵分析经营管理优化研究 ABSTRACTWith ABSTRACT With the coordination of Chinas national economy，health，rapid and comprehensive development of the building of a harmonious society concept,garden industry ushered in a hundred flowers bloom in the spring．Now garden market competition is becoming increasingly fierce，oasis garden company how to use correct, reasonable business management improvation method to enhance their competitive strength and development ability as a pressing need to solve the problem． This article first introduced our country garden industry present situation and the development tendency,by drawing on the domestic and international business management theory，launches the description to the oasis garden company’S enterprise present situation，through profits from the domestic and foreign managements management theory,to the oasis garden company’S policy law environment,the economic environment，the science and technology environment,the social culture environment and SO on the macroscopic essential factor has carried on exterior the macroscopic environment analysis with the PEST method；Based on the Michael Porters Five Forces Model of the company‘S existing industries oasis competitors，the supplier bargains back and forth，the customer bargains back and f10rth，substitute substitution ability industrial essential factor and SO on latent entering conducts the microscopic external environment research，establishes External Factor Evaluation Matr