梅赛德斯奔驰和奇瑞汽车广告诉求的比较研究-外国语言学及应用语言学专业毕业论文.docxVIP

AcknowledgementI Acknowledgement I shall，in the first place,thank my supervisor,Professor Wnag Guanfu．In the coILrse of writing this thesis，he offered me great help．Without his constant support, enlightening suggestion,and meticulous correction and revision,1 wollld hardly be able to complete this thesis SO smoothly．Moreover,besides offering help with my thesis，Professor Wang Guanfu also helps me a lot in my study and daily life．In a word，without his help，I can not gain SO much in my postgraduate study． Also．1 would like to express my heartfelt appreciation to all the researchers in the fields ofadvertising appeals and intercultural communications．I quote many valuable results from them．Without their fiuitful studies，it is impossible for me to finish this thesis． Last but not the least,I also want to thank my parents and my friends．ncy always encourage me when Im confronting ofdifficulties．They are my soure宅$ofpower and pleasure． Chapter Chapter 1 Introduction 1．1 Background Information of the Study 1．1．1 Development ofAuto Industry in China China’s automobile industry started in 1953 when the First Automobile Works was built in Changchun,Jilin Province．With more than 50 years’development, automobile industry has become a crucial component in China’S GDP and has played a significant role in Chinas economic development．By 2004,there had been more then 123 menufaeturers producing automobiles across 27 provinces，among which 17 provinces had p鹤senger calmanufacturers and 23 had built the passenger calproduct lines．1 Ever since 1985，with the French auto giant-Peugent first established a Sino-French auto joint-ventore in Guangzhou,the capital of Guengdong province, most ofthe world famous auto makers。such as Volkswagen,General Motor,Ford and DaimlerChrysler etc．．also伽ne to China to build their joint-ventures here one after theomef2． China produccd more than 5．71 million automobiles in 2005，becoming the fourth largest automobile menufaettⅪrer in the world．In the sanle ye