谈判与沟通基本技巧与架构课件.docxVIP

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精品 談判與溝通基本技巧與架構 為什麼談判 談判標的 談判的參與者 你,我,第三者 誰有決定權 誰有影響力 談判的規則 常見的其他架構 遊戲理論 理性假設 談判的基本原則 什麼是雙贏? 目標 實際,長短期 變與不變 冷靜 交換/找出交換的標的 找出對方的標準 以他們為中心 漸進 面對情緒 每個情境都不同 不斷溝通(問,明確指出,換角度) 找出並轉化真正的困難,成為轉機 掌握不同 完全準備,實際演練 Quadrant 1-Problems Goals Goals: short/long term. Problem(s): in reaching goals. Parties: Decision-maker. 3rd parties. What if No Deal? Worst case? Preparation: Time. Who has more info? Quadrant II-Situation Analysis Needs/Interests: rational, emotional, shared, conflicting, unequally valued. Perceptions: Pix in the head of each party. role reversal, culture, conflicts, trust. Communication: style, relationship? Standards: Theirs, norms. Re-examine Goals: still realistic? Quadrant III-Options/Risk Reduction Brainstorm: options to meet goals, needs. What to trade or link? Incremental: steps to reduce risk. 3rd parties: common enemies, influencers. Framing: create a vision, develop questions. Alternatives: To improve/affect deal, if necessary. Quadrant IV-Actions Best options/priorities: Deal breakers. Giveaways. Who presents: How and to whom? Process: Agenda, deadlines, time mgmt Commitments/incentives: Especially for them. Next steps: Who does what? Quadrant 1-Problems Goals Goals: short/long term. Problem(s): in reaching goals. Parties: Decision-maker. 3rd parties. What if No Deal? Worst case? Preparation: Time. Who has more info? Quadrant II-Situation Analysis Needs/Interests: rational, emotional, shared, conflicting, unequally valued. Perceptions: Pix in the head of each party. role reversal, culture, conflicts, trust. Communication: style, relationship? Standards: Theirs, norms. Re-examine Goals: still realistic? Quadrant III-Options/Risk Reduction Brainstorm: options to meet goals, needs. What to trade or link? Incremental: steps to reduce risk. 3rd parties: common enemies, influencers. Framing: create a vision, develop questions. Alternatives: To improve/affect deal, if necessary. Quadrant IV-Actions Best options/priorities: Deal breakers. Giveaways. Who pre

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