20XX年全新BMW7系发布会活动执行方案.pptVIP

29 活动方案2详情 Concept 2 发布时刻描述 Launch Sequence Description ? 此方案使用两个滑动门和一套三翻系统。发布前，发布车藏在门后，滑动门1关 闭，三翻为白色背景。领导讲话后，灯光暗下，播放历史短片。 In this concept, we use two sliding doors (the BMW 7 Series is hidden behind). A tri-media works as a backdrop. Before the launch, the sliding door 1 with dealer name and BMW logo appears to guests, and tri-media shows white. After the VIP speech, all lights dim followed by the 7er history video. ? 在发布时刻，视频播放上市短片。当短片出现太阳升起画面时，视频继续播放，滑 动门1打开，藏车处有烟机和灯光造成神秘特效，开电脑灯照车。车内驾驶员打开 天使眼，匀速缓慢驶出约6米后熄灭引擎。关闭滑动门2 ，三翻变换背景。视频完 毕后，舞台灯光和全场灯光亮起。 In the launch video, when the projection shows sunrise image, the sliding door 1 moves out slowly. Smoke and light makes the unveiling a dramatic feel. Moving light shines onto the car. The driver turns on the rim light an drives the car out slowly about 6m then stops. Sliding door 2 closes and tri-media changes. While video ends, all the lighting in launch area turns on. 18:00 - 18:30 Guests arrival and registration 来宾签到 Cocktails and canapés service, live music 欢迎酒会，现场音乐 18:30 - 18:35 Emcee invites guests to take their seats in the launch area 主持人邀请客人进入发布区就座 Welcome video 播放欢迎视频 18:35 - 18:40 Welcome and introduction of VIPs by emcee 主持人开场并介绍到场嘉宾 18:40 - 18:45 Speech by dealer GM 经销商总经理致辞 18:45 - 18:50 Speech by representative from BMW BMW代表致辞 18:50 - 19:00 Video playback of the 5 generation of 7 series 播放7系历史短片 19:00 - 19:05 Teaser video followed by launch sequence 播放上市短片，及新车亮相仪式 19:05 - 19:20 Product presentation 产品讲解 19:20 - 19:40 Guests are invited to take a closer look at the all-new BMW 7 Series 客人欣赏新车 19:40 - 20:45 Dinner starts 晚餐 Band performance during dinner 乐队表演 20:45 - 21:00 Evening ends 活动结束 Giveaway distribution 发放礼品 30 活动流程安排 Rundown 活动方案2详情 Concept 2 时间 环节 内容 视频 灯光 音频 15:00 - 16:00 彻底清扫场地，所有不需要的物品移出活动场地 17:00 所有人员各就各位待命 17:30 欢迎饮料准备就绪 18:00 - 18:30 来宾签到，欢迎 酒会 播放背景音乐,侍者递送 饮料和小吃 主题屏 全场灯光70％ 舞台灯光30％ 现场音乐 18:30 - 18:35 主持人邀请客人 进入发布区 欢迎视频 全场灯光70％ 舞台灯光30％ 主持人手持Mic 18:35 - 18:40 主持人开场并介 绍到场嘉宾 主题屏 全场灯光30％ 舞台灯光70