牛津译林 模块四 M4U1 project(2) anti-smoking campaign.ppt

* Anti-smoking ad campaign 1. What is the subject of this ad campaign? 2. Why do they build this ad campaign? Anti-smoking. Because the problem costs countries a lot of money and causes great damage to the welfare of the people. Heart disease Read Paragraph two Summarize the important information. 1. ______________ - high-school teenagers 2. ________- discourage young people from smoking 3. What we will do? educate people - bad physical health how it affect others 2) _______________________________________ - such as saving money 3) _________________________________________ - because of terrible smell, skin, and fingernails. target audience main aim Explain the advantages of not smoking Show young people how smoking is not cool or attractive Bad physical health Affect people around Second-hand smoking Smoking causes premature ageing Hair Loss Activities 1. Put large posters 2. Website which provides students with information about smoking 3. Publish an article in the school magazine 4. Organize an essay competition website *