绿色设计在包装领域的应用研究-视觉与传播设计专业毕业论文.docxVIP

万方数据 万方数据 摘要 科技的飞速发展和社会的不断进步，与人们生活息息相关的包装行业也发生着翻天覆 地的变化。从形式、材料、风格等单一形式的包装到多元化、多风格的转变，在给人们生 活带来便利的同时也带来一系列问题。如对紧缺石油资源的依赖性越来越大、白色污染、 过度包装等问题，破坏的生态平衡，对人们的生存环境带来严重的影响。 随着国家相关政策的出台和环保意识的大力宣传，人们开始高度关注我们的家园—— 地球，为减轻环境和资源压力，环境保护者将绿色设计引入到包装领域，希望将其作为包 装行业蓬勃发展的指南针，走包装行业特色的可持续发展道路。 本文以当前的环境污染和资源压力为背景，通过对过度包装危害的分析，引出绿色设 计的必要性和设计原则，并对绿色设计的定义进行的进一步延伸，尤其是在包装领域应用， 从设计师的绿色设计理念，设计成本，绿色材料的应用，包装结构的设计，印刷方式的选 择等多种因素进行综合分析。此外，以日照成大绿茶包装为例进行进一步案例实践分析。 通过这些分析，把消费者、设计师、生产者与绿色设计和可持续发展有机的结合在一起， 为包装行业的健康发展提供借鉴，进而为人类和自然的和谐发展做出贡献。 关键字：绿色设计；环保；可持续发展；包装设计 I Abstract Benefited by unprecedentedly improvement of science and progressly advancement of society, packing industry, an industry close related to human life, have changed significantly. While packing have achieved its transformation from single model of structure, raw material, design style to diversification and various styles, it also has caused a series issues. For instance: stronger and stronger dependency on oil resource, white pollution, over-packing, damaging ecological balance, and having critical harmful influence on environment. Influenced by relative actions of government and advertisement of environment protection, human society start to pay greatly attention on mutual planet. Environment protectors introduce green design into packing field to decrease environment and resource stress. These people also hope green design become compass to packing industrys booming development and guide packings recycle healthy developing. Based on the background of current polluted surroundings and resource pressure, the necessarity and principle of green design by analyzing detriments from over-packing were discussed by this paper. At the same time, we further extended definition of green design and comprehensive analyze diverse elements including application of green material, design of packing structure, models of printing. Furthermore, RiZhao ChengDa green tea packing was taken as an example to experimental analyzes. Customers, designers, man