旅游房地产项目定位及评价研究-旅游管理专业毕业论文.docxVIP

西安建筑科技大学硕士学位论文 西安建筑科技大学硕士学位论文 西安建筑科技大学硕士学位论文 西安建筑科技大学硕士学位论文 A Research on Position and Evaluation in Tourism Real Estate Project Specialty: Tourism Management Name: Yanwei Zhang Instructor: Prof. Jianping Yang ABSTRACT Tourism real estate industry as the tourism industry and the real estate industry penetration and fusion, be influenced by the tourism industry and real estate industry policies. In the past two years, the rapid development of tourism in the period as well as the real estate macro-control stage, tourism real estate industry be just unfolding, its development problem once again become a generally focus of the government, real estate developers, investors and consumers. The project positioning problem is the key of the tourism real estate development，therefore, to study and solve the problems of tourism real estate project positioning and evaluation has the important theory significance and practical application value in the sustainable development of tourism real estate. The paper is based on many at home and abroad research literature，take the system theory, sustainable development theory, tourism location theory, marketing and positioning theory as the guide, take the tourism real estate project positioning as the research object, take the build of the tourism real estate project evaluation system as the goal. First, detailed analyze the concept, characteristics, development mode ， development situation, the future development trends and prospects of the tourism real estate and the meaning, content, related theory, existing problems of the tourism real estate project positioning; Secondly, summarizes the influencing factors of the tourism real estate project positioning, and use the questionnaire survey method to classify those factors by five aspects which are regional positioning, function positioning, customer positioning, product positioning and marketing positioning. thirdly, establish a primary indicator of tourism real estate project