上海财经大学国际工商管理学院战略管理课件Lecture 4 Business Portfolio Analysis.pptVIP

lecture 4Business Portfolio Analysis Business portfolio consulting firms: BCG, McKinsey etc. Business selection for multi-business and cross-industry companies BCG Matrix Basic principles for BCG analysis Reasonable businesses distribution Reasonable cash flow among different businesses The importance of STAR Avoid the lack of certain business Proper moving speed among boxes Critiques to BCG Matrix The difficulty of defining market, market share and growth rate Scope of industry Focusing on past not future Too simple to label the status high or low Focusing on phenomenon not potential Case