英语商务信函中的礼貌原则毕业设计论文.doc

太原科技大学外语系2007毕业论文 陆柏成 PAGE PAGE 2 毕业论文 英语商务信函中的礼貌原则 Politeness Principle and Its Presentation in Business Letters Contents TOC \o 1-3 \h \z \u Abstract h i 摘 要 h ii ⅠIntroduction h 1 1.1 The Importance and Function of Business Letters h 1 1.2 Principles of Business Letters h 2 Ⅱ Politeness Principle h 3 2.1 Why to Study Politeness Strategies in English Chinese h 4 2.2 Politeness: Chinese Western Models h 5 2.3 Politeness Principles and Business Letters h 6 Ⅲ Representation of Politeness in Business Letters h 7 3.1 Politeness’ Positive Representation in Business Letters h 7 3.1.1 Approbation h 7 3.1.2 Sympathy h 8 3.1.3 Agreement h 8 3.1.4 Intimacy h 9 3.2Politeness’ Negative Representation in Business Letters h 9 3.2.1 Euphemism h 10 3.2.2 Respect h 10 3.2.3 Apology h 11 Ⅳ How to Apply Politeness Strategies in Business Letters h 12 Ⅴ Conclusion h 20 References h 21 Abstract Through a comprehensive and systematic analysis and comparison of English business letters, this paper argues that the Principle of Politeness in English business letters should be upheld. Also presented in this paper are several aspects of politeness in English business letters. With the development of economy, business letters have become an important way to communicate. By sending business letters to each other, we can exchange information, contact business, negotiate and solve the problems existing in trading, and also promote friendship. Because of its characteristics and functions in business letters, politeness should be paid more attention to. Business English letters are the major means of written communication between two parties in the international trade. How to write business letters idiomatically is very important to business of the enterprise. A courtesy and decent business letter can help to build a favorable business image for the company and do business. However, a letter without courtesy can not only le