上海财经大学国际工商管理学院战略管理课件Lecture 3 resources and capabilities.pptVIP

Lecture threeresources and capabilities Categories of Resources Visible resources Physical: machine, materials, HR，position（SIPG, Focus Media） Intangible：patent, brand Invisible (tacit) resources Management RD capability Coordination Discussion Resources of SHUFE Critical resources for success Perspective from industry Certain industry emphasize the importance of certain resources Pharmaceuticals, supermarket, automobile Identify the critical resources Customers: customer need, segments Competition: competitors’ resources and customers, comparative advantages Acquirement of resources Purc