绿色诉求方式对购买意愿的影响研究——时间距离、企业承诺、奖励的调节作用-市场营销专业毕业论文.docxVIP

暨南大学硕士学位论文 暨南大学硕士学位论文 绿色诉求方式对购买意愿的影响研究 PAGE PAGE IV make charitable commitments, the results consistent with study one. (4)When companies provide rewards for consumers to purchase green products, the gain appeals was more effective in the near future and loss appeals was more effective in the distant future. When the enterprise does not provide rewards, the results are consistent with the study one. This research comes to a conclusion that the different situations of purchase should take into consider when analyzing the effectiveness of different appeal type. It is valuable for a lot of mar