山东财经大学国际经贸学院国际市场营销学课件 Chapter9.pptVIP

International Marketing国际市场营销学; ; ; ; Product Price Place（Distribution Channels） Promotion;Products and Services for Consumers; Products and Services in International Marketing 国际营销中的产品和服务 Brands in International Marketing 国际营销中的品牌;Introduction P235;Introduction P235;1. Product Concept and Product Component Model;10.1 Product Concept and Product Component Model;Tangible goods durable goods nondurable goods Intangible service;The dimensions of a product can be divided into three distinct components：;Core Components;Packaging Component;Support Services Component;Enl