上海对外经贸大学工商管理学院市场营销学课件 Chapter12.pptVIP

Marketing Channels and Supply Chain Management Chapter 12 Learning Goals Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and how they organize to perform the work of the channel. Know the major channel alternatives that are open to a company. Comprehend how companies select, motivate, and evaluate channel members. Understand the nature and importance of marketing logistics and integrated supply chain management. Case StudyCaterpillar Dominates world’s markets for heavy construction and mining equipment