西南科技大学商务沟通与谈判课件Chapter3 Basic patterns of business messages.pptVIP

Business communication Chapter 3 Basic patterns of business messages Contents Introduction to Message and the writing process Directness(直接地） in Good-News and neutral messages Indirectness in Bad-News and Neutral messages A.Introduction to Message and the writing process a message is information which is sent from a source to a receiver. 7 Cs of effective business message writing: Be clear Be complete Be concise（简明的） Be creative Be considerate Be correct Be credible 1.Text message Text messaging refers to the exchange of brief written messages between mobile and portable devices（手提设备） over networks。 While the original term was derived from referring to messages sent using the Short Message Service (SMS), it has since been extended to include messages containing image, video, and sound content. Text messaging is most often used between private mobile phone users, as a substitute for voice calls in situations where voice communication is impossible or undesirable.（不合需要的） As companies seek competitive advantages, many employees turn to new technology, collaborative applications, and real-time messaging like SMS, instant messaging, and mobile communications. Some practical uses of text messaging include the fuse of SMS for confirming delivery or other tasks, and for instant communication between a service provider and a client and for sending alerts. （警惕） Besides, advertisers and service providers use texts to notify mobile phone users about promotions, payment due dates and other notifications. 2.E-mail E-mail is the term used to describe the tool which allows one computer user to send a message to one or more other computer users over a computer network in a digital form. TO. Cc. Bcc. Subject. Attachment. The message Writing E-mail Replying E-mail Writing E-mail: Write well-structured e-mail and use short,descriptive subjects Company e-mail style are informal.this means that sentences can be short and to the point.you