班博思市场营销培训资料.ppt

Tonight’s Class: January 14, 2004 Kenichi Ohmae “In business as on the battlefield… …the object of strategy is to bring about the conditions most favorable to one’s own side. “In strategic thinking, one first seeks a clear understanding of the particular character of each element of a situation… …and then makes the fullest possible use of human brainpower to restructure the elements in the most advantageous way. Kenichi Ohmae “Phenomena and events in the real world do not always fit a linear model. “Hence, the most reliable means of dissecting a situatio