货币基金营销策划书.docxVIP

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2019-05-14 发布于贵州
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货币基金营销策划书.docx

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货币基金营销策划书　　篇一：中银活期宝货币基金营销文案　　中银活期宝货币基金营销策划方案　　方案名称：中银活期宝货币基金营销策划方案小组负责人：小组组员：　　目录　　一、概要提示·························································（03）（一）公司介绍·····················································（03）（二）产品介绍·····················································（03）（三）产品特点·····················································（04）二、策划目的·························································（04）三、营销环境分析·····················································（05）（一）宏观环境分析··················································（05）（二）基金产品SWOT分析···········································（06） 1、优势·························································（06） 2、劣势·························································（07） 3、威胁·························································（07） 4、机会·························································（07）（三）竞争企业分析·················································（08）（四）企业形象分析·················································（09）（五）投资者分析···················································（10）四、市场面临的问题分析···············································（10）（一）市场风险·····················································（10）（二）信用风险·····················································（11）（三）流动性风险···················································（11）（四）管理风险·····················································（12）（五）操作或技术风险···············································（12）（六）合规性风险···················································（12）（七）其他风险·····················································（12）五、市场机会分析·····················································（12）六、营销策划达到的目标···············································（13）七、营销策略·························································（13）（一）产品策略·····················································（13）（二）渠道策略·····················································（13）（三）价格策略·····················································（15）（四）促销策略···············