农业推广学论文.docVIP

农业推广沟通程序简论 摘要:现代农业推广的职能是为农民提供产前、产中和产后全程技术服务,其实质就是信息的传递和反馈的沟通过程。 本文通过对沟通的内涵,完整沟通过程的各个环节的引入,论述了有效沟通的特点和其内在要求所包含的目的性、象征性、关系性等形态与技巧诸方面的特征。在建立一般学术框架上的沟通理论平台基础上,着重论述了农业推广中的沟通特点。从理论上确定了农业推广沟通的内涵与外延,明确了农业推广沟通的特点、对象和目的。农业推广的过程就是农业技术推广人员与农民沟通的过程，推广效果取决于信息与沟通，信息为内容，沟通为手段。没有沟通，推广的内容就不可能被农民所接受。因此，这就需要我们农业技术推广人员与农民进行巧妙有效的沟通，使农业科技成果得以尽快推广。 关键词：农业推广；沟通；农民；心理 Abstract：The modern agricultural promotion function is provided for farmers before, during and after the whole technical service, its essence is the information transfer and feedback communication process. Based on the connotation, complete communicate communication process each link, discusses the introduction of the characteristics and its effective communication intrinsic requirement contains purpose, symbolic, relations with the skills of form, the following features. In establishing the general academic framework based on theoretical platform to communicate mainly discussed the communication characteristics of popularizing agricultural. Theoretically agricultural extension communication determined the connotation and denotation, made clear the characteristics of agricultural extension communication, object and purpose. Agricultural promotion process is agro-technical popularization personnel communication process with farmers, promotion effectiveness depends on information and communication, information content, communication as the means. No communication, promotion content could not be accepted by farmers. Therefore, it needs us to agro-technical popularization personnel and farmers with clever effective communication, to promote agricultural science and technology achievements as soon as possible. Keywords:Agricultural; promotion;communication;farmers;psychological 目录 TOC \o 1-3 \u 前言 4 1.常常遇到的农民心理 5 1.1渴求与乐于接受心理 5 2.农业推广中沟通的特点 5 2.1沟通的不等价性和平等互尊性 5 2.2沟通的开放性和选择性 5 2.3沟通的多层次性和侧重性 5 3.与农民进行有效沟通的技巧 6 3.1与农民做知心朋友 6 3.2找准切入点 6 3.3采用好的方式和方法 6 结语： 6 致　谢 7 参考文献： 8 前言 从事农业推广工作除了诚心实意为农民服务的思想，还需要我们刻苦学习新知识，博览众识，掌握求知的