柳州市煤气公司发展战略研究-企业管理专业论文.docxVIP

摘 摘 要 在我国／31．,k WTO，进一步深化国有企业体制改革，市场经济逐步完善的新 形势下，柳州市煤气公司目前的管理体制已不能适应市场经济的发展要求，面 临着市场竞争加剧、燃气行业全面开放、失掉竞争优势的巨大压力。 本文围绕着煤气公司在激烈的市场竞争中如何扬长避短，继续取得竞争优 势并发展壮大的问题，首先采用一元回归和类推预测等预测方法对柳州市燃气 市场的需求进行了预测；运用企业战略管理理论，对煤气公司在外部宏观环境 和行业微观环境中所面临的机会和威胁，以及企业内部资源的优势和弱点进行 了深入的分析和研究，制定了煤气公司的总体发展目标、总体战略，并运用QSPM 方法对备选战略方案进行了评价和决策；最后，对煤气公司实施战略的措施进 行了详细的论述。 本文通过理论和实际的有机结合，为企业构建核心竞争力，增强企业实力， 在激烈的竞争环境中谋求发展提供了理论指导依据。 [关键词]：煤气公司 发展战略 市场预测 战略要素SWOT分析 AbstractWith Abstract With China’S entry into the WT0 and the deepening of the institutional structure reform of the state—owned enterprises as well as the gradual improvement of the market economy，the present administrative system of Liuzhou Gas Service Company has failed to meet the development needs of the market economy under the circumstances of more intensive market pressure，the overall opening of the gas industry and the loss of competition advantages． Focusing on how to make the best use of the advantages and bypass the disadvantages of Liuzhou Gas Service Company SO as to obtain a dominant position and gain further development in the service market competition，the thesis first calculates the demand of Liuzhou’S gas market by means of monadic regression and analogy estimation．Second，with the aid of the relevant administrative theories of enterprise strategy，the article makes a thorough analysis on the opportunities and threats that the company iS faced with in both of the external macro surroundings and trade micro environment．Besides，a complete study is also made centering on the strength and weakness regarding the company’S internal resources．On the above—mentioned basis，the overall development goal and strategy of Liuzhou Gas Service Company is formed．The further evaluation on the spare proposed plans and the strategic decision is made through the method of QSPM．Finally，the thesis gives a detailed discussion on the measures of enforcement of the strategy of Liuzhou Gas Service Company． With the effective integration of the theory and practic