chapter one Extending an Invitation to an Exhibition 《会展英语》课件.pptVIP

Chapter One Extending an Invitation to an Exhibition Learning Points I. Focus Reading: Exhibition Invitation II. Situational Dialogues Dialogue A: Inviting a Regular Customer by phone Dialogue B: Inviting a VIP Exhibitor in Person III. Practical Writing: Invitation Letter IV. Extended Reading Exhibition and Its Classification Section I Brainstorming Directions: Look at the photograph below and read the four statements related to the photograph, then choose the statement that best describes the photograph, and then tell the possible function of the woman. The woman is ______ A. writing a letter B. chatting online C. making a call D. reading a novel The function of the woman may be _____ Possible answer: to invite guests to an exhibition; to plan a meeting; to communicate with clients or colleagues, etc. Section II Focus Reading Exhibition Invitation Exhibitions may be “trade fairs”, “trade shows” or “expositions” as they are called in different places of the world. These terms are made for the purpose of trade and sales promotion. As a rising industry, exhibitions are considered part of the business tourism industry because they stimulate travel for both exhibitors and visitors. They also create a high level of demand for travel services, catering and accommodation. An invitation for an exhibition is a formal way to invite peers and clients to the exhibition so as to make exhibits known to people who are in the industry. Exhibition invitation is the key step of exhibition marketing and a guarantee of a successful exhibition. Before the exhibition, various forms of media such as newspapers, telephone, fax, E-mail, website, mail, invitation and so on are used to invite related organizations of various places to be exhibitors or sponsors. If you want your invitations to be effective, you should follow the processes below: * Determine the target clients from the databases * Send invitations (e-mail, mail delivery, fax,