论入世后我国广告法制之完善-法律专业论文.docxVIP

摘 摘 要 本文主要探究入世后完善我国广告法制的客观必要性及完善广 告法制的两大基本途径——形成完备的广告法律体系和建立有效运 行的广告监管机制。笔者在综合运用历史的、比较的方法进行分析 的同时，结合自己在广告行政执法实践中遇到的困扰，有针对性地 提出问题，并尝试性地予以回答。希望这些问题的提出和回答富有 前瞻性，从而能为完善我国广告法制作出自己些微的贡献。 全文分为三章。第一章从历史沿革入手，深入剖析了我国广告 法律制度的基本现状及我国现行广告法制与世贸规则的差距，这一 章旨在为后二章的分析提供客观的和知识上的支持。第二章从规则 创新上论述入世后完善广告法制的一大途径：形成完备的广告法律 体系。该章重点从广告法典、广告法规、广告规章三个方面分别进 行阐释，并参照国外相关广告法律规范的规定，提出了我国广告法 律规范修订与完善的基本构想。第三章则从实践对策上探讨入世后 完善广告法制的另一途径：建立有效运行的广告监管机制。借鉴发 达国家政府管理、行业自律、社会监督三者结合的管理模式，根据 笔者多年的工作实际，着重从建构科学的广告行政管理体系，加强 行业自律、实现自我管理和建立信用体系，强化广告社会监督职能 等三方面阐述了有效运行的广告监管机制所必需的要件。 关键词： 广告 广告法律制度 广告监管 AbstractThis Abstract This article mainly probes into the objective necessity of perfecting Chinese advertisement legal system and its two basic ways：forming the complete advertisement legal system，and setting up the effective operated mechanism of advertisement supervision and management． 晰t11 synthetically using historical and comparative methods．the author puts forward problems on proposition combining the puzzlement that oneself confront among administrative advertisement law enforcement practice and trying to answer them． The article contains three chapters．Chapter I proceeds with historical evolution to deeply analyze current basic situation of Chinese advertisement legal system and the disparity between our current advertisement legal system and the regulars of The WTO．This chapter aims to offer objective and theoretical support to analysis the following two chapters．Chapter II expounds the way perfecting advertisement legal system after entry The WTO from the rule’S innovating：forming the complete advertisement legal system．This chapter especially explains the advertisement code，advertisement regulators and advertisement system，and consults relevant foreign advertisement nOl2TlS，and puts forward basic idea of revising and perfecting advertisement legal norms．Chapter III probes into the other way perfecting perfecting advertisement legal system after entering The WTO：setting up effectively operated mechan