麦肯锡－案例库Understanding Personal Financial Services Consumers in China (21606) Oct01 2.pptVIP

UNDERSTANDING PERSONAL FINANCIAL SERVICES CONSUMERS IN CHINA MARKET COVERAGE OF PFS 2000 SURVEY CHINA PERSONAL FINANCIAL SERVICES SURVEY SAMPLE DESCRIPTION CONTENT HISTORICALLY FAST GROWING PERSONAL FINANCIAL SERVICES MARKETS IN CHINA BUT PENETRATION OF PERSONAL FINANCIAL PRODUCTS REMAINS COMPARATIVELY LOW, MONEY IS IN BASIC DEPOSIT LOW PENETRATION IS EXPLAINED BY LACK OF SUPPLY RATHER THAN LACK OF DEMAND AS DEMONSTRATED IN CREDIT CARD CASE MORTGAGES AND CREDIT CARDS ARE THE MOST ATTRACTIVE PFS PRODUCTS Product CARD AND MORTGAGE MARKETS HAVE ENJOYED PHENOMENAL GROWTH IN THE 1990s CONTENT CHI