论报纸形象的建设-新闻专业论文.docxVIP

AbstractWith Abstract With the strengthening ofthe media industrial attribution,it is aware enough ofthe media idenfi够 Different黜les of ncwspapers which c8n be seell eveowhere c戤ch people，s eyes． Some newspapers change their edition every year in order to attract readers with their new identities．Some newspapers provide real services which win millions ofreaders’ hean． But to establish the newspaper identity it is not即ough．In this essay,it is to form a concept of newspaper identity scientifically,to analyze the establishment of newspaper identity’s history and present situation with the background of me period, find the possible way to establish newspaper identity,and provide suggcstious about the development ofnewspaper identity in the future become． On the basic oftheory,the writer creatively introduces the concept‘CIS’(Corporate Identity System)ofthe advertisement into the establishment of newspaper identity．It uses the MI(Mind Identity)，VI(vi姐lal Identity)，and BI(Behavior Idemity)which all c．ome from the CIS to explain the elements ofnewspaper identity,and inakes them as the important means ofanalyzing newspaper identity examples． It takes a little part of theories in this essay．The writer putS most of the既lelgy and apace on the analyses of newspaper identity examples．The results of the study is more practical，more guided,and more illuminated,in order to avoid the unmeaning discussions．It makes comparisons betweenShen baoandDa go，瑶bao， Shanghai WeeklyandShenjiang Services，Southen WeekendandNew York Times．It concludes the usefulness of MI，BI and VI in the newspaper identity, discusses how to establish good newspaper identity and the future ofit． Key words：newspaper identity,CIS，MI，BI，VI 111 学位论文独创性声明本人郑重声明： 学位论文独创性声明 本人郑重声明： 1、坚持以。求实、创新”的科学精神从事研究工作． 2、本论文是我个人在导师指导下进行的研究工作和取得的研 究成果。 3、本论文中除引文外，所有实验、资料和有关材料均是真实 的。 4、本论文中除引文和致谢的内容外，不包含其它人或其它机 构已经发表或撰写过的研究成果． 5、其它同志对本研究所做的贡献均已在论文中作了声明并表 示了谢意。 作者签名；莹塑2 日 期：丝!L!f。2左 学位论文使用授权声明 本人完全了解南京师范大学有关保留、使用学位论文的规定，学 校有权保留学位论文