连锁经营的电子商务信息系统的应用研究与分析-情报学专业论文.docxVIP

⑧ ⑧ 硕士学位论文 MASTERS1．HESIS Abstract The electronic o。IⅫcrDe and the chain-like management now developed sharply in country， butthereage alsoSOlnebottlenecks andproblems．Theinfluenceofelectroniccolnmercedevelopment mainly has three aspects．-logistics，information flow and capital flow，but the problem of logistics is to be situated the first place．Because the on-line shopping growth and the consumer expected value increase，enormously has increased B2C Corporations pressure of supply system，and will delay deriver goods finally the customer to lose the trusL If the question of logistics deHvery were not solved，the electronic commerce not develop deeply．But the traditional chain-rike enterprise，in particular the chain-like retail trade，the cost of opening the shop is often large，the risk of investment is very high，so much investigations work needs to be done．Moreover along with shop front and chain-like management scope expansion， infonnalion Question and so on collection and transmission’instruction control dynamics and advertisements propaganda also can becolne alongwith it doubles the increase，creates the risk increasing．But the chain·like management and the electronic culnlnerce union， will csuse the two mutually to supplement that， will become an organic whole． This article first needs to the domestic chain-rike management enterprise， in particular the chain-like retail trade and electronic eomlncrce in our country，particularly in the B2C electronic colnlnerce meets in the bottleneck and the correlation question cairies on the analysis，discovers the insufficiencies， after u砌es the chain—like management and electronic business sfIves respe州ve superiority，adoptS the superiority supplementary，c删es on the system conformity，this including lechnic．al conformity·management conformity，also include the organizational structure transformation and the management．Then enumerates the cDuntry exlemal this aspe．“t the advanced experience，the union typical model，analyzes th