论新世纪有线电视发展趋势-传播学专业论文.docxVIP

本论文以富有代表性的上海有线电视的发展历程和现状分析为‘-_-，。_1。‘一●_。。_‘“、、——～ 本论文以富有代表性的上海有线电视的发展历程和现状分析为 ‘-_-，。_1。‘一●_。。_‘“、、——～ 样本，探讨在传播技术飞速发展，传播方式多元化的时代，面临多媒 体集团组建，机构调整，频道专业化构建，新媒体(第四媒体)的兴 起和WTO的加入等诸多因素的挑战，有线电视的发展会向何处去， 并同时探讨我国媒体从事人员的知识结构组建和时代要求。 以下是对本文主旨的简要总结： (i)媒介产业的综合化，有线电视发展融电视广播、英特网服务、无 线数据传输服务为一体的多媒体整合经营。 (2)重视地方性、社区性新闻、全天候的新闻频道及专业化频道适应 传媒的分众化、小众化的趋势。 (3)强调服务人本化．加强与社区的多元紧密结合。 (4)注意媒介行为的社会化，尤其注重专门化人才培养。 有线电视，多媒体集团，互动电视，频道专业化 讫扮参量 G呷 INDEXWith INDEX With outline of the progress and an analysis of the development of Shanghai’S cable television，this article discusses from various points of view the new challenges that cable television is faced with under circumstances of the binh of multi-media groups，restructuring of theme TV channels，the growth of new medium(the fourth medium、and China’S re．entry of the WT0． Based upon the analysis，the article also attempts to expound the knowledge restructuring and professional qualities that the new era demand for people engaged in media industry． Keynote summary ofthe article is as follows 1)The integration of media industry．The operation of cable television is integrating traditiclnal broadcast of radio and television，Internet services and wireless data transfer in the process to develop into multi—media supplier． 2)The disintegration of market．To meet the increasing disintegration of market demand，the traditional‘‘comprehensive’’TV channels are restructured and divided into theme channels．At the same time，news channels are undergoing substantial changes to give more focus on local and community news in the effort to provide round—the—clock news programs． 3)The personalization of services．The mass media are shifting the target audience 曲m I【媳龄receivers to individual receivers and are strengthening its multiple COntacts with communities． 4)The socialization ofmedia．The mass media are engaged more than ever before in social activities and are actually become part of the society and culture．Media rurmers attaching more importance to professional tra