沙排大满贯北京赛商业化运作模式探究-体育学专业论文.docxVIP

沙排大满贯北京赛商业化运作模式探究 沙排大满贯北京赛商业化运作模式探究 万方数据 万方数据 ABSTRACT With the establishment of market economy and the deepening of government reform in China. Beijing needs to build up a high efficient commercial operation mode of international sports events, Integrate resources, develop commercial value and obtain economic benefits from the professional market-oriented operation. Gradually get rid of relying on finance and government subsidies. Form a good circulation of self-raised funds to ensure the sustainable development of events. This paper takes the sports commercialized operation mode as the resea