毕业论文初稿3月30日.docVIP

PAGE 池州学院 本科毕业设计（论文） （内封面） ? ? 题　　目：　　浅谈家庭农业品牌个性的塑造 学生姓名：　　赵银萍　???学号：???111114136 系（部）：?　经济贸易系　??专业：　市场营销 入学时间：　　 　2011　　　年　 9　　月 导师姓名：　张利平　　?职称/学位：副教授 导师所在单位：  浅谈家庭农业品牌个性的塑造 摘 要 随着我国农业产业结构调整的不断深入和中国加入WTO，我国农业发展已经进入品牌竞争阶段。推进农业品牌化和实施农业名牌战略，对增强农产品市场竞争力，提升农业整体效益，加快实现由农业大国到农业强国的转变，具有十分重要的意义。 推进农业品牌化是适应我国农业发展新阶段市场经济发展要求，全面提升我国农业竞争力的迫切需要，对我国农业和农村经济发展有十分重要的现实意义和长远的战略意义。必须顺应形势发展要求，适时推进农业品牌化，围绕市场需求，培育农业品牌,打造农业名牌，促进农业增效和农民增收，推动我国农业和农村的可持续发展。实施农业品牌化的重中之重是提高广大农民群众的积极性，实现家庭农业品牌化，这不仅需要广大农民群众的大力支持同时也需要国家和各地政府的政策落实和照顾。 关键词：品牌；个性塑造；营销战略 Family agriculture brand personality shaping With the deepening of Chinas agricultural structure adjustment and Chinas accession to the WTO, Chinas agricultural development has entered a stage of brand competition. Promote agricultural brand and Agricultural Brand Strategy, enhance the market competitiveness of agricultural products, improve the overall effectiveness of agriculture, and accelerate the realization of large agricultural country to a power shift in agriculture, has a very important significance. Promote agricultural brand is to adapt to the new stage of the development of Chinas agricultural market economic development, an urgent need to enhance the competitiveness of Chinas agricultural, has important practical significance and long-term strategic significance of Chinas agricultural and rural economic development. Must conform to the development of the situation in a timely manner to promote agricultural brand, the market demand, and train agricultural brand, create agricultural brands, promote agricultural efficiency and rural incomes, and promote the sustainable development of Chinas agriculture and rural. The implementation of the the agricultural brands top priority is to raise the enthusiasm of the broad masses of peasants, the brand family agriculture, which requires not only the strong support of the broad masses of peasants also requires state and local governments to implement the policy and to take care of. Keyw