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企业文化进校园 壹 贰 叁 展企业文化 修职业素养 筑未来之梦 1.展企业文化 ?性质 企业文化是企业为解决生存和发展的问题的而树立形成的，被组织成员认为有效而共享，并共同遵循的基本信念和认知。 企业文化集中体现了一个企业经营管理的核心主张，以及由此产生的组织行为。 企业文化，或称组织文化（Corporate Culture或Organizational Culture），是一个组织由其价值观、信念、仪式、符号、处事方式等组成的其特有的文化形象 企业文化 企业文化的重要性 企业文化是一种制度文化 企业文化是一种精神文化 企业文化是一种物质文化 所以总的说来，企业文化对企业的发展有非常重要的作用 ● ● 企业文化的意义 1、企业文化是企业核心竞争力的关键所在。 2、企业文化可增强企业的凝聚力、向心力，激励员工开拓创新、建功立业的斗志。 3、企业文化对员工起着内在的约束作用。 4、企业文化可促进企业经济效益的提升。 企业文化是企业管理的高级阶段 一年企业靠运气 十年企业靠经营 百年企业靠文化 三流企业卖体力；二流企业卖技术；一流企业卖文化 国力的较量在于企业企业的较量在于企业家 企业家的较量在于经营管理的智慧 淘宝企业文化 目标：做值得信赖的创业咨询服务平台。 使命：把创业变得简单、轻松，让每一位创业者都能成功创业。 价值观：坚持创新、诚恳务实、发现商机、抓住机遇、共同发展 理念：只为成功找方法，不为失败找借口 抓住机遇、坚持创新、诚恳务实、服务全国 我们立足于大学生创业，为大学生创业提供服务。在这里，每一位大 学生创业者都是我们的亲人，我们将竭尽全力为你们的创业提供帮助。 你们的创业就是我们的事业，你们的成功就是我们的成功。 ● ● ● ● ● ● ● ●1 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ●1 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ●1 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ● ● ● 执行标准 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 淘宝:是大家的淘宝 执行标准 一、淘宝是大家的淘宝，每一位淘宝人都是淘宝的主人 二、坚信人性诚信的一面必须通过规范成熟的社区制度作出良性引导 三、诚信与尊严是人生最珍贵的财富 四、对未来充满理想主义 如何加强职业素养 ?多读书，看各种各样的书籍 ?多与身边的人交流，取长补短 ?多听听老师、同学的建议。当局者迷，旁观者清 ?积极主动，勤奋好学 ?做事情谦虚谨慎 ?善于吸取教训，总结经验 ?勇于承担