Prerequisites for a Quality Tour Guide当一名优质导游的先决条件.doc

I. Prerequisites for a Quality Tour Guide 当一名优质导游的先决条件 1. Seven Points for Tourism Profession Ethic Norm 旅游职业道德规范七条 (1) Warm and friendly, put guests above everything else; 热情友好，宾客至上 (2) Sincere and fair, reputation first; 真诚公道，信誉第一 (3) Civilized and courteous, top quality service; 文明礼貌，优良服务 (4) Neither haughty nor humble, treat equally without discrimination; 不卑不亢，一视同仁 (5) Unity and co-operation, take the interests of the whole into account; 团结协作，顾全大局 (6) Observe discipline and abide by law, be honest in performing one’s official duties; 遵纪守法，廉洁奉公 (7) Endeavor to gain professional proficiency, improve technical skill. 钻研业务，提高技能 2. A Tour Guide Should Possess Nine Abilities 导游必备的九种能力 (1) Observation ability 观察能力 (2) Ability to relate events to wealth of knowledge 联想能力 (3) Operational ability 操作能力 (4) Full of resources in any emergency 应变能力 (5) Good memory 记忆能力 (6) Informative and didactic tour guiding stories 表达能力 (7) Ability to work independently (ability to make decisions independently/ When you take action, take the right action.) 独立工作能力 (8) Good inter-personal communication skills with tourists 交际能力 (9) Ability to appreciate painting, music, artifacts and the like 鉴赏能力 3. Insist on (Persist in) Examining Tour Guides with A.S.K. Principles (1) Attitude --- good work attitude态度 (2) Skill --- guiding skill and full of sufficient resources to handle any emergency 技能 (3) Knowledge --- wealth of knowledge 知识 4. Tour Guide Should Keep in Mind the Following 16 Points 导游员牢记16条要点 (1) Whether tourists on the coach can hear the guide 声音是否能让车上的人都听到 (2) The rhythm of their speech 语音要有节奏 (3) The words the tour guide uses should be appropriate 讲话用词是否正确 (4) Correct use of the microphone 正确使用麦克风 (5) Language should be acceptable, when it becomes necessary to give strong commands to tourists for their safety of other similar circumstances 语言能接受 (6) Choosing of a location for interpreting 选择讲解地点 (7) Speech should be interesting and humorous 讲解能否引起兴趣，有幽默感 (8) Information should be