oracle做的华为项目建议书7新.pdf

Oracle SellingPoint: Generating Top-Line Results from your Oracle Applications Investment December 1999 Oracle SellingPoint: Generating Top-Line Results from your Oracle Applications Investment Oracle Applications customers have made significant IT investments to decrease costs and improve operational efficiencies using Oracle’s Enterprise Applications. These efforts have resulted in a repository of customer data, price lists, inventory items and bill of material (BOM) structures — the artifacts of their sales and products. The challenge now is to go beyond operational efficiencies, leveraging these artifacts in customer- facing processes to more effectively generate revenue. THE EMERGING MARKET OF ONE Most companies recognize the value of creating 1-to-1 relationships with their customers and have embarked upon initiatives to improve their customer-facing processes, drive revenue growth and deepen customer commitment. As competitive pressures force companies to differentiate their offerings through bundled services and products or custom product offerings, the complexity of selling these offerings increases. In the emerging “market of one,” sales configuration has become the critical hub among numerous disconnected processes that must be harnessed in order to streamline sales of complex and custom offerings. EFFECTIVELY SELLING THROUGH ALL CHANNELS Oracle customers can now accelerate initiatives to more effectively sell complex and custom products by leveraging their Oracle Applications’ enterprise data at the point of sale. Using Oracle SellingPoint, companies can clearly define how their products and services are packaged and sold — delivering valuable enterprise information to all sales channels, speeding sales throughput and increasing order accuracy. Oracle SellingPoint enables all sales channels — direct sales, inside sales, dis