电子商务的第二次机会新.pdfVIP

Second chance for e-business By Steven Berez, Building value on the web Gerry Mulvin and Jean-Pierre Felenbok Following the widespread failure of dotcom firms, many business leaders eased back on all things “e.” That seemed to make sense. Yet research from Bain Company finds that 62% of top managers say their companies don’t take full advantage of the Internet. Bain’s Management Tools survey shows company leaders clearly want to benefit from “e-business”—using the Internet and related technologies to improve as many of their business operations as possible. The 2001 survey, which polled 451 senior executives worldwide on their satisfaction with 25 top management tools, also asked about Internet activities. Forty-nine percent said they were aggressively expanding their e-commerce capabilities. Only 11% thought their companies had spent too much on Internet initiatives. Clearly, the Internet is here to stay. Despite Dell saved $50 million in parts the busted companies and business fallouts inventory by allowing its suppliers that resulted from failed speculation, online to peer into its factories through activity, including financial transactions, a Web window