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摘 要 ·························································································································I
Abstract ························································································································ II
第一章 绪论 ················································································································ 1 第二章 手机媒体概述 ································································································ 2 一、手机媒体的概念······························································································ 2
（一）手机媒体的定义··················································································· 2
（二）手机媒体的界定··················································································· 2
二、手机媒体化过程······························································································ 3
三、手机媒体与第五媒体······················································································ 4
第三章 手机媒体的传播特性······················································································· 9
一、手机媒体的媒介形态······················································································ 9
（一）手机媒体媒介特性··············································································· 9
（二）手机媒体传播特性分析 ····································································· 14
二、手机媒体传播的特性···················································································· 17
（一）运行特性····························································································· 17
（二）受众特性····························································································· 18
（三）对两个特性的认识············································································· 18
三、手机媒体的传播模式分析 ············································································ 19
（一）无线移动性··········································
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