科尔尼制订符合产品跟客户需求的供应链策略新.pdfVIP

How Many Supply Chains Do You Need? Matching Supply Chain Strategies To Products and Customers Introduction In the field of supply chains, there are many different strategies, fads and cures for a variety of problems. There is an abundance of information that outlines every new concept and idea on how to improve supply chain performance. But what works for one company or industry will not necessarily work for another. Given the diverse needs of different industries and businesses, one-size-fits-all or try- everything-until-something-sticks strategies simply do not work. Companies that indiscriminately adopt new supply chain strategies may find their efforts thwarted or, worse, they might be left with a cadre of look-alike supply chains that don’t offer true advantages. The key to supply chain success lies in dynamic management—matching the right strategies with the right situation. This is hardly a new concept. Most of us recognize that different industries tend to require different supply chains. For example, we know that grocery supply chains require drastically different strategies from fashion apparel supply chains. What few people realize, however, is that even within a single business there can be several distinct supply chains that require fundamentally different strategies. Furthermore, these supply chains often interact with each other in complex ways that complicate how strategies are developed and executed. Unless supply chains are aligned properly, companies risk squandering cost-saving opportunities, revenues, competitive advantage and asset productivity. Today, executives are challenged to think and reflect on a new set of concepts. Among the most important is the choice of supply chain. Choosing the right chain for the right business requires thinking strategically about how your business operates and what your company needs, which includes how many supply chains it tak