肯德基公司介绍和管理模式[英文].ppt

KFC company belongs to the worlds largest catering group, with more than one hundred countries including distribution in the area, and nearly three thousand chain. Yums global food group KFC restaurants Pizza hut Taco Bell Group organizational chart 组织结构 肯德基在中国所开店数 销售规模 差异化战略 KFC in Chinas development experience KFC after years of exploration, effectively use the localization strategy to overcome the economic, management, and system in China meet various obstacles, and avoid the water and the cultural differences, established to meet the consumer demand as the core of marketing strategy in China. 肯德基经过多年的探索，有效地利用本土化战略，以克服经济，管理和制度在中国满足各种障碍，并避免了水与文化的差异，建立以满足消费者需求为营销战略在中国的核心。 1, talent localization training, promotion and use of local talent, give full play to its familiar with the characteristic of the policy environment and market advantage. Currently has 16 market in China in the general manager of eight with the mainland. The senior management personnel directly in charge of restaurant operations such as operations manager, manager and the restaurant manager, all the localization. 人才本土化培训，推广和使用本地人才，充分发挥其熟悉政策环境和市场优势的特点。目前有16个在中国市场的八个与大陆总经理。高级管理人员直接负责餐厅营运，如“业务经理”，“经理”和“餐厅经理”，全部本土化。 2, quality of service standardization. Emphasize the service is the extension of product quality, attention to make customer feel the enthusiasm of the waiter polite and considerate services, and by KFC respect fully experience the feeling. Whether to have a smile service consciousness as a hired employees important examination content, and the new employees are nearly 200 hours of training, to ensure that employees have a high level of service consciousness and service skills. 服务标准化质量。强调服务是产品质量，重视让顾客感受到服务员礼貌和周到服务的积极性，并通过肯德基方面充分体验到的感觉的延伸。是否有一个微笑的服务意识作为录用员工的重要考核内容，与新员工近200小时的培训，以确保员工具备的服务意识和服务技能高的水平。 3, repast environment standardization. Emphasis on clean and elegant dining environment is the embodiment of the brand value, on a regular basis to the restaurant to decorate a