图书馆宣传推广的策略思考Thoughtsonstrategiesoflibrarypublicity.pptVIP

一、新技术环境下图书馆事业的新变化 New changes of libraries in new technology settings 1、图书馆履行职能的方式发生变化 Changes in modes of carrying out the library functions 资源组织从单一载体扩展到多载体； Organizations from single carriers to multi-carriers; 资源服务从封闭、被动式服务向开放、互动式 from closed and passive services to open and interactive services 服务转变； service shifts 社会教育从以专业教育为主向社会公众终身学习课堂转变。 Social education: from professional education to the public’s long life learning. 2、图书馆服务的内容和方式发生变化 Changes in contents and modes of service 多媒体资源服务；multimedia resource services 远程信息资源访问；visiting long-distance information resources