FedEX国际化战略材料.pptVIP

International Strategy The Case of FedEx By Albin Pinard Msc International Business Development Contents International Strategies:Strategic Choices Review FedEx Background Information Why a Global Strategy for FedEx ? Conclusion Strategic Choice Framework: Strategic Choices Review 4 different strategic choices: ? Multi-domestic strategy High local responsiveness / low cost reduction pressures/based on Decentralization/products and services tailored to local markets ? International strategy Particularly adapted to firms which enjoy a valuable core competence that competitors in foreign mark