跨文化交际课件Lesson-3---Culture--Emic-vs.-Etic.pptVIP

Primarily the etic approach since you are not living in another culture Will teach you principles for both approaches What is the best way? Communication is dynamic: it is not a static thing but a dynamic process which maintains stability and identity through all its fluctuations. Communication is irreversible: the very fact that communication has occurred (or is occurring) means that the persons in communication have changed, however subtly. Once the transaction begins, there can be no retreat, no fresh start, no way to begin all over again. Communication is proactive: in communicating we