影视明星危机公关.docVIP

PAGE PAGE 2 保密类别______ 编 号________ 《文化经纪理论与实务》结课论文 影视明星公关关系研究 ——章子怡诈捐门事件引发的思考 院(系)别 文化管理学院 专 业 文化产业管理 班 级 旅游产业管理 姓 名 张敏 学 号 20090420123 指导教师 肖春晔 中国传媒大学南广学院 2012年 PAGE 2 摘 要 随着我国经济的繁荣,传媒事业的发展,明星成为我国社会经济活动中一支活跃的强大力量。他们不仅仅创造了优异的运动成绩也创造了丰富的社会价值和经济价值。然而,明星在生活训练以及参与社会经济活动的过程中,不可避免的出现了各种各样的问题。因此，危机公关是影视明星公关关系管理的重要方面。通过负责、有效地危机管理，公众将对明星有更深的了解和更大的认同，良好的社会形象便会脱颖而出。如果明星没有正确处理好危机事件，那么会给他们的形象和发展带来不利影响。 公关危机是影响影视明星发展较为严重的一种。本由于很高的社会关注度,以及信息传播技术的飞速发展,公关危机事件的发生变得越来越不可避免。危机一旦发生,明星的职业生涯、经济效益的产出以及不良的社会影响都会遭到巨大的破坏。不仅影响影视明星个人的前途,更是对社会成本的极大浪费。因此对于影视明星危机公关的研究十分重要而且迫在眉睫。 关键词：公众人物；危机公关；危机管理 ABSTRACT As our country’s prosperity of economy and the development of the media, stars become an energetic powerful force in our social and economic activities. They create the excellent performance, but also they achieve the rich social and economic value. However, in the process of training and economic activities in social, there are all kinds of problems unavoidably. Therefore, crisis public relation is an important aspect of the film star public relations management. By responsible and effective crisis management, the public will have a deeper understanding and greater recognition of the star, a good social impression will stand out. If the star didn’t correctly handle the crisis event, it will bring to their development a very adverse influence. The public relations crisis is affecting the film stars the more serious one. The rapid development of public relations crisis events become more and more inevitable with this high degree of social concern, as well as information and communication technologies,. Once the crisis occurs, the stars career, the output of the economic benefits and the negative social impact will be met with great destruction. Affects not only the personal future of film and television star, is a great waste of the