奥迪A1魅力生活.pptVIP

活动概述 活动内容： 冠名杭州房产时尚美女评选、房交会车辆展示、杭州50多家楼盘售楼处长期活动信息展示、西博会车展活动信息传播、奥迪A1和宝马MINI对比试驾及挑战赛、奥迪A1时尚生活日记等系列活动，并为房产时尚美女评选冠军和试驾挑战赛冠军提供奥迪A1一年使用权大奖。 活动思路： 本项目秉承小活动，大宣传，活动为宣传、为集客服务； 活动目标客户针对性高，对房地产行业进行深度推广； 通过大奖的形式吸引目标客户参与和媒体报道的积极性。 Activity Overview Activity We will endorse and name the following activities: Real Estate Fashion Beauty in Hangzhou, Auto Show in Housing Trade Fair, Fifty Buildings Sales Information Exhibition, Auto Exhibition in West Lake Expo, Comparative Test Drive between Audi A1 and BMW MINI and Challenge Contest, Audi A1 Fashion Life Diary and so on. The champion of Real Estate Fashion Beauty and Test Drive Winner will be entitled to one year’s free use of Audi A1 as a big prize. Activity Idea: This project makes full use of small activities to enlarge the scope of advertisements. These activities serve for the promotion of Audi A1 and collect as many potential customers as possible. These activities can reach the most effective aimed customers. By means of the big prize, the aimed customers and media will be attracted to a large extent. 奥迪A1产品特点 奥迪A1的亮点： 时尚的车声外观设计：饱满的发动机面罩，弧形的车顶线条，丰富的后车身； 个性化的选择：个性化及丰富多彩的内外饰组合； 信息娱乐系统； 运动及高效的技术：运动方向盘和动态底盘，优化的轴荷分配重量更轻，动态的驾驶体验和更高的安全； ESP带电子差速器，运动悬挂带电子弯道牵引力控制ESP； 强劲的TFSI发动机，7速双离合，更低的油耗和排放； Characteristics of the Audi A1 Product The bright spots of Audi A1 ： Fashion exterior design：wrap-around bonnet, curved roof line, wrap-around tailgate； Individual select ：Individual, colorful interior design with highest quality； MMI system； Sporty and efficient technologies：Sporty steering and dynamic suspension, optimised axle load distribution and low total weight, Dynamic driving experience and high level of safety； With electronic axle-differential lock: Sports suspension with electronic traction control in bends； Powerful TFSI engines, S tronic (7-speed), Lower fuel con., emissions 奥迪A1在中国的消费者特征描述 人口学特征： 年龄分布：20-35岁； 追求个性的女性，或是时尚、爱玩车的男性； 家庭年收入20万上下； 个性特征 自信充满活力，独立，喜欢运动； 相对低调； 价值观 不喜欢约束，追求多样的生活方式； 关注流行趋势，希望使用代表时代发展前沿的产品 愿为事业发展和