梦寻巴厘招商计划书培训课件.pptx

Dream of BaliCONTENTS1The Background2The Movie3The Cooperation4The RewardsProject Background 1 – China needs a platform to promote itself to the outside worldChina need to embrace regional economy integration and economy globalization trendAs traditional neighbors, ASEAN countries have long history of friendship with China, with complementary resources and strategic targets. ASEAN are the key target markets for international expansion of Chinese companies.The initialization and development of ACFTA meets the trend and market requirementsWith the weakening economy of EU and US, ASEAN countries maintained strong economic growth, which once again suggest ASEAN are the strategic market for China.However, bilateral economic growth cannot cover the fact that there’s serious lack of cultural exchange between China and ASEAN countries. A lot ASEAN countries impression of China is still the China before economic reform. Some countries even fear the rise of China.Traditional Chinese culture has huge influence over ASEAN Countries, yet Chinese cultural is serious falling behind Japan and Korean in pop culture. There is a huge demand for modern media / cultural products to promote modern China to the outside world.Project Background 2 –Internationalized Chinese and Indonesian companies needs modern cultural product to promote their products and corporate imageAirliner2.2 billion viewsGreat commercial success on implanted productsInternationalized Chinese and Indonesia companies see ASEAN + China countries as strategic marketsMaking efforts to change the image of chinese productsMarketing means cannot meet the modern requirements, requires cultural products as vehicleTelecomSamsungBeer and ChickenLine messaging AppConsumer ProductsTransportationInsuranceProject Background3 – Indonesia possess abundant natural scenery, investment opportunities and distinctive cultural eager to introduce to China marketIndonesia is the largest member of ASEAN, with population of 240 million and hu