地产amp;零售商业创新在上海.pdf

商业创新在上海 Business Innovations In Shanghai 地产零售 Property Retail 市场部 Marketing Dept. 2011.7 Foreword 是的，商业地产需要“创新”! Yes! We need innovation for commercial real estate! 显然，国内地产商做的不够好…… And apparently, we did not do very well …… 但是，上海在进步！我们可以学习并做的更好！ But, as Shanghai is rapidly making progress, we can learn and do a better job! Contents Question 1: 为什么商业地产需要创新？ Why innovation is needed in shopping mall developme